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BEATS
WRC
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VISUAL BRAND STRATEGY

Overview
THE GAME STARTS HERE

We have built a  visual strategy using the ‘starting line’ as a graphic device. This line always intersects with our athletes, product and environment to speak to the emotional benefit of the product – The ability to focus. The typography has been designed based on markings seen inside the stadiums and on the rugby pitch. 
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A COUNTRY’S PRIDE

By using color and placement of the starting line we speak to each country’s visual execution and highlight the product. The treatment uses a digital projection of color, fans and textures on top of the athlete and environment. The following page is a mood board for projection treatments.

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VISUAL EXPLORATION

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FLY POSTERS

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SOCIAL

PDP

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END CARDS

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