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Rebrand + TOV evolution
Overview Re-align to a challenger brand offering a more human touch. Evolve the look and feel to reflect that of a contemporary start-up.Bring our values to life across the comms ecosystem. Deliver the promise of Radical Common Sense.
Past
Stickers on laptops
Old logo
The dot in the original logo had little purpose with no true meaning or value.
SUPPORTIVE.
RESTLESS.
SAFE
BRAVE.
Transforming the dot into a speach bubble forms the new DNA, putting the customer first, emphasising new focus on customer support being high priority
Early exploration
Revamped the 'P.' symbol, modernizing its design while embracing the brand's human-centered approach. The transformed 'P.' now incorporates two speech bubbles, symbolizing meaningful interactions in each transaction.
Result
New logo + TOV
Paymentsense is now one of Europe's fastest-growing FinTech companies. Offering big business payment services to over 70,000 small businesses in the UK and Ireland.
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